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Choosing to buy organic food depends more on trust than taste – what our new study in the UK and Japan shows

  • Written by Steven David Pickering, Honorary Professor, International Relations, Brunel University of London
Choosing to buy organic food depends more on trust than taste – what our new study in the UK and Japan showsAkarawut/Shutterstock

Organic food is often presented as a healthier, greener or more ethical choice. But when people decide whether to pay extra for organic milk, eggs or vegetables, something else is going on.

Organic food belongs to a curious category that economists call “credence goods”. These are the products whose key qualities...

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  5. What oil, stocks and bonds are telling us about the Iran conflict and how long it might last
  6. Why the UK’s trade deficit makes household bills so vulnerable to global shocks
  7. Will AI tools make better police officers?
  8. Time to retrain? How to future-proof your career in the AI age
  9. The oil price surge is just one symptom of a supply chain network that is not fit for this age of global tensions
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