UK Business

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Why keeping quiet about the family feud gave Brand Beckham a commercial boost

Written by Ashleigh Logan-McFarlane, Lecturer in Marketing, Edinburgh Napier University

The ease and global reach of social media posts make them a fitting way to divulge secrets about a commercial dynasty – particularly when your parents are David and Victoria Beckham. In the days after Brooklyn Beckham took to Instagram to say he had cut ties with his A-list family, reactions from the world’s social media users took on...

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Why keeping quiet about the family feud gave Brand Beckham a commercial boost

More Articles ...

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NZ’s finance industry is required by law to treat customers fairly – but how do we define ‘fair’?

Silver and gold hit record highs – then crashed. Before joining the rush, you need to know this

Why Trump’s new pick for Fed chair hit gold and silver markets – for good reasons

Advantages of Cloud Accounting Software for Australian Businesses

What the ‘mother of all deals’ between India and the EU means for global trade

Traditions of Rural Bali at Villa Sabana

Essential Reasons to Opt for a Professional Valuation Before Selling Your Commercial Property

what you must do under the new 'points-based activation' system

Enhance the Beauty and Usability of Your Pool by Adding a Solar Pool Cover

How Fleet Managers Can Prevent Accidents

Payroll Under Pressure: Why Mid-Sized SMEs Struggle to Keep Pay Accurate

Refunds to Revenue: AI and loyalty perks help retailers in post-holiday hangover

Stop reading from the script: Why authenticity is the customer success secret weapon

From Check-in to Touchdown: How AI and smarter systems are transforming the travel industry

Online Christmas shoppers fund climate and biodiversity projects via HealthPost's Click Sphere for Good initiative

US landmark settlement protects SMEs, highlighting flaws in the RBA's proposed blanket card surcharging ban for Australia

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