UK Business

‘Mindful gifting’ could be the kindest thing you do for yourself and others this Christmas

Written by Ines Branco-Illodo, Senior Lecturer in Marketing, University of Stirling

This year’s Christmas advert from UK department store John Lewis is notable for its emotional impact and captivating storytelling. In it, a middle-aged former raver is gifted a vintage vinyl record by his son. The focus is on this fairly modest gift, which quietly speaks a language of love amid the noise and excess...

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‘Mindful gifting’ could be the kindest thing you do for yourself and others this Christmas

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