It’s so hard to resist overspending at Christmas – here’s how to reinforce your willpower
- Written by Samantha Brooks, Associate Professor of Cognitive Neuroscience, Liverpool John Moores University
Eterna Images/ShutterstockWe often throw caution to the cold, dark wind of December when it comes to spending. The cost-of-living crisis may slip our minds amid the razzle-dazzle of Christmas. We just want a moment to enjoy ourselves, to forget about the winter gloom. It’s natural for us to behave this way. Our brains are wired for it.
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