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Why sports sponsorship is unlikely to save cryptocurrency firms from 'crypto winter'

  • Written by Andrew Urquhart, Professor of Finance & Financial Technology, ICMA Centre, Henley Business School, University of Reading
Why sports sponsorship is unlikely to save cryptocurrency firms from 'crypto winter'Los Angeles' Crypto.com Arena -- home to the LA Lakers basketball team -- was known as Staples Center when sponsored by the US office supplies retailer.Pamela Brick / Shutterstock

If you have been watching the Fifa World Cup in Qatar closely, you will have noticed the advertising on the hoardings around the pitch. Alongside the usual names –...

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Business Reports

World Cup's 'middle income trap' – why breaking into soccer's elite is so hard to do (as Morocco might soon find out)

Rising above Spain is one thing ... but can Morocco repeat the feat again and again and again? Liu Lu/VCG via Getty ImagesEvery World Cup produces surprises.In the group stage in Qatar, Japan delighted almost everyone by defeating...

Fiverr Launches Recession Resource Hub for Businesses and Entrepreneurs

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4 career paths to get to the top at nonprofits

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