ACN Business

Outsourcing cost of ‘impact’ data could mean 13% more bang for every charitable buck

Written by George E. Mitchell, Professor of Public and International Affairs, Baruch College, CUNY

Trying to measure a charity's impact requires the right tools.MirageC/Moment via Getty Images

Charitable donors often make gifts despite having little information about the organizations they support. Without relevant data, that money may not flow to the charities that evidence suggests are delivering the biggest bang for donors’ bucks.

But...

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