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6 simple questions to tell if a ‘finfluencer’ is more flash than cash

Written by Dimitrios Salampasis, Associate Professor, Emerging Technologies and FinTech | FinTech Capability Lead, Swinburne University of Technology

Images of flashy sports cars. Lavish lifestyle shots. These are just some of the red flags consumers should watch out for when they turn to social media for financial advice.

Consumers should not believe everything they see on Instagram, TikTok or YouTube from the growing numbers of “finfluencers” –...

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