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Why brides are still reluctant to choose secondhand wedding dresses

Written by Lauren Thomas, Senior Lecturer in Marketing & Events, University of South Wales

shutterstockDochynets Maryna/Shutterstock

Secondhand fashion is booming, yet most brides – even those who care about sustainability – still choose to walk down the aisle in a new wedding dress.

It’s a striking contradiction. Wedding gowns are expensive and resource-intensive to produce. They require large amounts of fabric and...

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Why brides are still reluctant to choose secondhand wedding dresses

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