How ChatGPT could change the face of advertising, without you even knowing about it
- Written by Nessa Keddo, Senior Lecturer in Media, Diversity and Technology, King's College London
Summit Art Creations/ShutterstockOnline adverts are sometimes so personal that they feel eerie. Even as a researcher in this area, I’m slightly startled when I get a message asking if my son still needs school shirts a few hours after browsing for clothes for my children.
Personal messaging is part of a strategy used by advertisers to build...
