Nudge theory was all about taking responsibility – but it allowed big business to look the other way
- Written by Nick Chater, Professor of Behavioural Science, Warwick Business School, University of Warwick
Piyaset/ShutterstockFeelings of despair at the state of the world can be overwhelming. Social and environmental problems persist, but political discourse is polarised, divisive and often ineffective.
A couple of decades ago, some behavioural scientists – ourselves included – began to think there might be a better way of addressing...







