how can retailers regain customers’ trust after a hack? A marketing expert explains
- Written by Kokho Jason Sit, Senior Lecturer in Marketing; Associate Head (Global), University of Portsmouth
Several big British retailers have been in the news recently – but not for buoyant sales or new product launches. Firms like Marks & Spencer and Co-op have been hacked, affecting online sales and the range of products available in-store, and forcing them to apologise to customers and other stakeholders. Luxury retailer Harrods also...
