Business Daily Media

Why people would rather clean the toilet than check their bank balance – and the spending problems this leads to

  • Written by Marcel Lukas, Senior Lecturer in Banking and Finance and Director of Executive Education, University of St Andrews
Why people would rather clean the toilet than check their bank balance – and the spending problems this leads toStock-Asso/Shutterstock

“One in three people would rather deep clean their bathroom – deep clean with rubber gloves and everything – rather than check their savings,” according to AJ Coyne, chief marketing officer at online bank Monzo. While this might sound like marketing hyperbole, it reflects a profound truth about our...

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