Why empty supermarket shelves make you uneasy – even if you don’t want the missing items
- Written by Dominik Piehlmaier, Associate Professor in Marketing, Department of Strategy and Marketing, University of Sussex
Kauka Jarvi/ShutterstockHave you ever spotted an empty supermarket shelf and felt a sudden pang of discomfort, even though you weren’t looking for that item? You’re not alone. Shocks such as COVID and cyberattacks on retailers have made empty shelves a common sight in many countries. These moments often come with media coverage of...
