How emotions rule every stage of the entrepreneurial process
- Written by Florencio Portocarrero, Assistant Professor of Management, Department of Management, London School of Economics and Political Science

Governments often see entrepreneurs as the engines of innovation, job creation and economic growth. In the UK alone, small and medium enterprises account for 99.8% of the business population and employ more than 16 million people.
However, entrepreneurship is not just a strategic or financial undertaking. It’s primarily an...