How to use AI to guide your holiday plans – by a tourism expert
- Written by Joseph Mellors, Research Associate in Management and Marketing, University of Westminster
icemanphotos/ShutterstockIf you ask an AI service like ChatGPT or Google Gemini to recommend a destination for your next summer holiday, it will happily provide you with a list of attractive destinations. But many of them will be very familiar.
Paris, Venice, Santorini and Barcelona are all likely to feature, because the AI algorithm is nudging...







