UK Business

WhatsApp introducing advertising is a potentially lucrative but risky move

Written by Yusuf Oc, Associate Professor of Digital Marketing and AI, City St George's, University of London

The decision to start advertising on WhatsApp marks a major shift for a private messaging service that has long positioned itself as being different from other social media platforms.

Back when Meta (then known simply as Facebook) bought it in 2014 for US$19 billion, WhatsApp had an unusual and simple business...

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