Business Daily Media

The Times


.

Bracell Launches ‘One to One’ Commitment to Support Conservation of Areas of Native Vegetation and Forest in Brazil

  • Company commits to one hectare of conservation area for every hectare of plantation by 2025
  • Several partnerships put in place to support achievement of target

SÃO PAULO, BRAZIL - Media OutReach - 5 August 2022 - Bracell, a global leader in the production of dissolving pulp, has launched a ground breaking conservation commitment which will have a positive impact on the protection of native vegetation and biodiversity in Brazil. Bracell's 'One to One' commitment will see the company conserve and protect one hectare of native land for every hectare of plantation.

Bracell, which is part of the RGE group of companies, has committed to achieving this target by 2025. The company's ratio of conservation land to plantations is currently 0.56 and it has made an initial investment of R$12m (US$2.3m) to support its new commitment.

In addition to conserving existing native areas in Bracell's production areas, the commitment will also support conservation in public areas and the recovery of degraded areas through partnerships with governments and other institutions. It will also work to prevent and fight forest fires, deforestation and the theft of native wood, alongside the prevention of illegal hunting and capture of wild animals.

Marcio Nappo, Vice president of Sustainability and Corporate Communications, Bracell, said: "This is an unprecedented initiative because it expands our area of activity in the conservation of biodiversity beyond our areas of operation. We have adopted this commitment on a permanent basis, so if we increase the areas of our eucalyptus plantations after 2025, the total number of conserved areas will also be increased to maintain our focus on achieving the target".

João Augusti, Environment and Certifications Manager, Bracell, said: "Environmental preservation is part of Bracell's essence. Eucalyptus plantations interspersed with native vegetation form forest mosaics that provide environmental benefits for our plantations and for biodiversity. Also, a healthy environment provides benefits for society as a whole".

Another central element in Bracell's strategy to protect biodiversity is the constitution of Private Natural Heritage Reserves (RPPNs). In these conservation areas of private domain, only scientific research, environmental education and tourist visitor activities are allowed.

Bracell has four RPPNs, which are areas with fully protected native vegetation, fauna and flora. Among these, the Lontra RPPN has been designated as an Advanced Biosphere Reserve of the Atlantic Forest by UNESCO and is home to hundreds of species of wild fauna and flora, many of them rare and/or threatened by extinction.

Several partnerships have already been signed to achieve the 'One-to-One' goal. Bracell has signed an agreement with the São Paulo Forest Foundation to sponsor protection efforts across 66,000 hectares of native forests, including relevant parts of the Atlantic Forest and Cerrado Paulista areas.

The company has also signed a cooperation agreement with the Bahia Secretariat for the Environment (Sema) to carry out joint actions aimed at protecting biodiversity in Atlantic Forest Conservation Units (UCs) in the state, such as the Subaé Canyons and the Subaúma river basin.

The goal is to work in partnerships that contribute to the conservation and maintenance of UCs and safeguard the natural heritage, and protect rare and endangered species of fauna and flora, and water resources, guaranteed by forest formations.

The company also signed a partnership with the SOS Atlantic Forest Foundation through which it will support actions to promote the restoration of the Atlantic Forest in Permanent Preservation Areas (APP) and Legal Reserve areas, contributing to the formation of ecological corridors, the connection of remaining fragments of forest areas and the preservation of water resources.

In addition, Bracell, which since 2021 has been a member of the Brazilian Business Council for Sustainable Development (CEBDS), joined in April the nine goals of the Brazilian Business Commitment to Biodiversity, an initiative aligned with its sustainability strategy and aimed at reinforcing the adoption of good practices for the protection of biodiversity.

"All these signed actions and partnerships are among the first steps we are taking towards our goal. The company will review this commitment and its results annually, which will be verified by an independent audit and reported publicly," said Nappo.

"Our 'One-to One' commitment is an important milestone in our sustainability strategy and is fully aligned with our company values. Our operations are guided by our philosophy that everything we do must be good for the country, the climate, communities and customers, and only then will it be good for our company", he added.


Hashtag: #Bracell

About Bracell:

Bracell is a global leader in the production of dissolving pulp and specialty cellulose with two main operations in Brazil in Camaçari, Bahia and in Lençóis Paulista, São Paulo. In addition to its operations in Brazil, Bracell has a management office in Singapore and sales offices in Asia, Europe and the U.S.


About RGE:

Headquartered in Singapore, RGE is a group of resource-based manufacturing companies with global operations. We produce sustainable natural fibres, edible oils, green packaging and clean natural gas used to create products that feed, clothe and energise the world. We help improve billions of peoples' lives through sustainable products they use every day. With more than US$25 billion in assets and 60,000 staff, we are creating a more recyclable, biodegradable and lower carbon future. Committed to sustainable development, conservation and community development, we strive towards what is good for the community, good for the country, good for the climate, good for the customer, and good for the company. With current operations spanning across Indonesia, China, Brazil, Spain and Canada, we continue to expand and engage new markets.


News from Asia

Andrea Bocelli Celebrates 30 Years Anniversary Tour of Romanza with Two Spectacular Concerts in Indonesia

Two Wonders, One Voice Borobudur Temple, Magelang – October 31, 2026 Jakarta International Expo Kemayoran, Jakarta - November 3, 2026 JAKARTA, INDONESIA – Media OutReach ...

Wel-Bloom to Showcase Functional Jelly Innovations at Vitafoods Asia 2026

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 20 August 2026 - Wel-Bloom Bio-Tech Corporation will present functional jelly concepts at Vitafoods Asia 2026 in Bangkok, highlighting jelly's ve...

Allianz Trade in Asia Pacific appoints China CEO

HONG KONG SAR - Media OutReach Newswire - 20 August 2026 - Allianz Trade in Asia Pacific is pleased to announce Scott Munafò has been appointed China CEO with effect from 1 September 2026...

Mudah.my Brings Cars to Carousell Malaysia, Giving Dealers a New Way to Reach Millions More Buyers

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 20 August 2026 - Mudah.my today announced that its car inventory is now available on Carousell Malaysia, giving used-car dealers access to a new ...

DP World Accelerates Contract Logistics Expansion Across Southeast Asia with New Warehouse in Malaysia

New facility investment in Johor further expands our end-to-end supply chain capabilities across South Malaysia. Our wider warehousing footprint continues to rapidly grow across S...

METiS TechBio Officially Moves into Nexxus Building

Trivium Accelerates Asset Enhancement to Inject Innovative Momentum into Traditional Grade-A LandmarkHONG KONG SAR – Media OutReach Newswire – 20 August 2026 – As leasing activity in Hong Kong's c...

Tesson Holdings Limited Launches "Tesson Smart Energy" Strategy to Accelerate Industrial Deployment of New Energy Ecosystem in Mainland China and Hong Kong

HONG KONG SAR – Media OutReach Newswire – 20 August 2026 – Tesson Holdings Limited (Stock Code: 01201.HK) recently hosted the "Tesson Smart Energy: Recharged & Ready" 2026 Brand Evolution &...

Three Kingdoms: Throne War Opens Pre-Registration Across Six Southeast Asian Markets Featuring Mark Lee as the Witty Alliance Lord

SINGAPORE – Media OutReach Newswire – 20 August 2026 – Three Kingdoms: Throne War, a brand-new Three Kingdoms strategy mobile game developed by BBGame and published by Wayelite Entertainment Tech ...

ZJLD Group Announces FY2026 Interim Results

Navigating Market Cycles with Operational Resilience, Core Business Stabilizes and Rebounds, Marking a Strategic Turnaround and New Growth PhaseHONG KONG SAR - Media OutReach Newswire - 20 August ...

"Cheers from the Origin" Kicks Off as Carlsberg Asia Expands Ties with RedNote

Starring Shawn Dou, the campaign advances digital premiumisation across key Asia markets, accelerating online-to-offline conversionJoin Carlsberg Asia and Shawn on the journey to "Cheers from the O...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...