Business Daily Media

The Times


.

Bracell Launches ‘One to One’ Commitment to Support Conservation of Areas of Native Vegetation and Forest in Brazil

  • Company commits to one hectare of conservation area for every hectare of plantation by 2025
  • Several partnerships put in place to support achievement of target

SÃO PAULO, BRAZIL - Media OutReach - 5 August 2022 - Bracell, a global leader in the production of dissolving pulp, has launched a ground breaking conservation commitment which will have a positive impact on the protection of native vegetation and biodiversity in Brazil. Bracell's 'One to One' commitment will see the company conserve and protect one hectare of native land for every hectare of plantation.

Bracell, which is part of the RGE group of companies, has committed to achieving this target by 2025. The company's ratio of conservation land to plantations is currently 0.56 and it has made an initial investment of R$12m (US$2.3m) to support its new commitment.

In addition to conserving existing native areas in Bracell's production areas, the commitment will also support conservation in public areas and the recovery of degraded areas through partnerships with governments and other institutions. It will also work to prevent and fight forest fires, deforestation and the theft of native wood, alongside the prevention of illegal hunting and capture of wild animals.

Marcio Nappo, Vice president of Sustainability and Corporate Communications, Bracell, said: "This is an unprecedented initiative because it expands our area of activity in the conservation of biodiversity beyond our areas of operation. We have adopted this commitment on a permanent basis, so if we increase the areas of our eucalyptus plantations after 2025, the total number of conserved areas will also be increased to maintain our focus on achieving the target".

João Augusti, Environment and Certifications Manager, Bracell, said: "Environmental preservation is part of Bracell's essence. Eucalyptus plantations interspersed with native vegetation form forest mosaics that provide environmental benefits for our plantations and for biodiversity. Also, a healthy environment provides benefits for society as a whole".

Another central element in Bracell's strategy to protect biodiversity is the constitution of Private Natural Heritage Reserves (RPPNs). In these conservation areas of private domain, only scientific research, environmental education and tourist visitor activities are allowed.

Bracell has four RPPNs, which are areas with fully protected native vegetation, fauna and flora. Among these, the Lontra RPPN has been designated as an Advanced Biosphere Reserve of the Atlantic Forest by UNESCO and is home to hundreds of species of wild fauna and flora, many of them rare and/or threatened by extinction.

Several partnerships have already been signed to achieve the 'One-to-One' goal. Bracell has signed an agreement with the São Paulo Forest Foundation to sponsor protection efforts across 66,000 hectares of native forests, including relevant parts of the Atlantic Forest and Cerrado Paulista areas.

The company has also signed a cooperation agreement with the Bahia Secretariat for the Environment (Sema) to carry out joint actions aimed at protecting biodiversity in Atlantic Forest Conservation Units (UCs) in the state, such as the Subaé Canyons and the Subaúma river basin.

The goal is to work in partnerships that contribute to the conservation and maintenance of UCs and safeguard the natural heritage, and protect rare and endangered species of fauna and flora, and water resources, guaranteed by forest formations.

The company also signed a partnership with the SOS Atlantic Forest Foundation through which it will support actions to promote the restoration of the Atlantic Forest in Permanent Preservation Areas (APP) and Legal Reserve areas, contributing to the formation of ecological corridors, the connection of remaining fragments of forest areas and the preservation of water resources.

In addition, Bracell, which since 2021 has been a member of the Brazilian Business Council for Sustainable Development (CEBDS), joined in April the nine goals of the Brazilian Business Commitment to Biodiversity, an initiative aligned with its sustainability strategy and aimed at reinforcing the adoption of good practices for the protection of biodiversity.

"All these signed actions and partnerships are among the first steps we are taking towards our goal. The company will review this commitment and its results annually, which will be verified by an independent audit and reported publicly," said Nappo.

"Our 'One-to One' commitment is an important milestone in our sustainability strategy and is fully aligned with our company values. Our operations are guided by our philosophy that everything we do must be good for the country, the climate, communities and customers, and only then will it be good for our company", he added.


Hashtag: #Bracell

About Bracell:

Bracell is a global leader in the production of dissolving pulp and specialty cellulose with two main operations in Brazil in Camaçari, Bahia and in Lençóis Paulista, São Paulo. In addition to its operations in Brazil, Bracell has a management office in Singapore and sales offices in Asia, Europe and the U.S.


About RGE:

Headquartered in Singapore, RGE is a group of resource-based manufacturing companies with global operations. We produce sustainable natural fibres, edible oils, green packaging and clean natural gas used to create products that feed, clothe and energise the world. We help improve billions of peoples' lives through sustainable products they use every day. With more than US$25 billion in assets and 60,000 staff, we are creating a more recyclable, biodegradable and lower carbon future. Committed to sustainable development, conservation and community development, we strive towards what is good for the community, good for the country, good for the climate, good for the customer, and good for the company. With current operations spanning across Indonesia, China, Brazil, Spain and Canada, we continue to expand and engage new markets.


News from Asia

Booster Pack 09 "Here He Comes! Our Hero!" & Starter Deck 04 "Ultraman & Ultraman Cosmos" To Be Released on Friday, October 23! The Showa Ultraman Series Makes Its First Appearance!

SINGAPORE - Media OutReach Newswire - 10 July 2026 - Tsuburaya Productions Co., Ltd. (Head Office: Shibuya-ku, Tokyo; President and CEO: Masayuki Nagatake) is pleased to announce the release of Bo...

The 15th Canon x McDull Inter-school Ink Cartridge Recycling Award Presentation Ceremony Advancing Environmental Education with Collective Efforts

HONG KONG SAR - Media OutReach Newswire – 10 July 2026 - Canon Hongkong Company Limited (Canon Hong Kong) successfully held the "15th Canon x McDull Inter-school Ink Cartridge Recycling Award Pre...

Cushman & Wakefield Takes Three Prizes at 12th Phoenix Tree Marketing Awards 2026

HONG KONG SAR - Media OutReach Newswire – 10 July 2026 - Cushman & Wakefield, a leading global real estate services firm, has won the Silver Prize in the Integrated Marketing category at the ...

Hong Kong hosts first LEAP East, drawing 35,000 global innovators

HONG KONG SAR - Media OutReach Newswire - 10 July 2026 - The inaugural LEAP East 2026 was held at the Hong Kong Convention and Exhibition Centre (8-10 July), gathering more than 35,000 technology ...

"TVB Green Summit 2026" was Successfully Held

A Smarter Green Future: A New Era of GreenTech Enabled by AI Government, Business and Research Leaders in Dialogue on AI-empowered Green TechnologyHONG KONG SAR - Media OutReach Newswire - 10 July...

Green SM Wins Double Honors at the HR Asia Awards 2026

HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 10 July 2026 - Green SM has been recognized with two prestigious accolades at the HR Asia Awards 2026: "Best Companies to Work for in Asia – V...

Cambodian secondary school championing environmental practices wins US$15,000 AIA Outstanding Health & Sustainability Award 2026

KAMPOT, CAMBODIA - Media OutReach Newswire - 9 July 2026 - Angchum Lower Secondary School – a secondary school in Kampot, Cambodia, which has launched a "Plastic Free School" campaign and is champ...

SNP and Palantir form strategic partnership to accelerate secure SAP transformations

SNP builds on Palantir platforms to deliver new AI-powered solutions for solving mission-critical customer challenges The partnership will build on SNP's strong base with more tha...

FEV collaborates with Microsoft on efficient AI model approach for in car applications built on NVIDIA

AACHEN, GERMANY - Newsaktuell - 9 July 2026 - FEV is collaborating with Microsoft to integrate powerful, in-vehicle Generative AI capabilities built on NVIDIA GPU-accelerated compute and AI model m...

Thailand’s BOI Approves $688 Million Nestlé Investment for AI-Driven Regional Coffee Hub

BANGKOK, THAILAND - Media OutReach Newswire - 9 July 2026 - The Thailand Board of Investment (BOI) approved on 8 July a USD 688 million (23 billion baht) investment by Nestlé (Thai) Co...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...

New AR tech helping to solve field service skills crisis

AI-enabled augmented reality (AR) smart glasses are emerging as a new practical solution to fill a shortage of field service technicians maintaini...