Business Daily Media

Men's Weekly

.

Bracell Launches ‘One to One’ Commitment to Support Conservation of Areas of Native Vegetation and Forest in Brazil

  • Company commits to one hectare of conservation area for every hectare of plantation by 2025
  • Several partnerships put in place to support achievement of target

SÃO PAULO, BRAZIL - Media OutReach - 5 August 2022 - Bracell, a global leader in the production of dissolving pulp, has launched a ground breaking conservation commitment which will have a positive impact on the protection of native vegetation and biodiversity in Brazil. Bracell's 'One to One' commitment will see the company conserve and protect one hectare of native land for every hectare of plantation.

Bracell, which is part of the RGE group of companies, has committed to achieving this target by 2025. The company's ratio of conservation land to plantations is currently 0.56 and it has made an initial investment of R$12m (US$2.3m) to support its new commitment.

In addition to conserving existing native areas in Bracell's production areas, the commitment will also support conservation in public areas and the recovery of degraded areas through partnerships with governments and other institutions. It will also work to prevent and fight forest fires, deforestation and the theft of native wood, alongside the prevention of illegal hunting and capture of wild animals.

Marcio Nappo, Vice president of Sustainability and Corporate Communications, Bracell, said: "This is an unprecedented initiative because it expands our area of activity in the conservation of biodiversity beyond our areas of operation. We have adopted this commitment on a permanent basis, so if we increase the areas of our eucalyptus plantations after 2025, the total number of conserved areas will also be increased to maintain our focus on achieving the target".

João Augusti, Environment and Certifications Manager, Bracell, said: "Environmental preservation is part of Bracell's essence. Eucalyptus plantations interspersed with native vegetation form forest mosaics that provide environmental benefits for our plantations and for biodiversity. Also, a healthy environment provides benefits for society as a whole".

Another central element in Bracell's strategy to protect biodiversity is the constitution of Private Natural Heritage Reserves (RPPNs). In these conservation areas of private domain, only scientific research, environmental education and tourist visitor activities are allowed.

Bracell has four RPPNs, which are areas with fully protected native vegetation, fauna and flora. Among these, the Lontra RPPN has been designated as an Advanced Biosphere Reserve of the Atlantic Forest by UNESCO and is home to hundreds of species of wild fauna and flora, many of them rare and/or threatened by extinction.

Several partnerships have already been signed to achieve the 'One-to-One' goal. Bracell has signed an agreement with the São Paulo Forest Foundation to sponsor protection efforts across 66,000 hectares of native forests, including relevant parts of the Atlantic Forest and Cerrado Paulista areas.

The company has also signed a cooperation agreement with the Bahia Secretariat for the Environment (Sema) to carry out joint actions aimed at protecting biodiversity in Atlantic Forest Conservation Units (UCs) in the state, such as the Subaé Canyons and the Subaúma river basin.

The goal is to work in partnerships that contribute to the conservation and maintenance of UCs and safeguard the natural heritage, and protect rare and endangered species of fauna and flora, and water resources, guaranteed by forest formations.

The company also signed a partnership with the SOS Atlantic Forest Foundation through which it will support actions to promote the restoration of the Atlantic Forest in Permanent Preservation Areas (APP) and Legal Reserve areas, contributing to the formation of ecological corridors, the connection of remaining fragments of forest areas and the preservation of water resources.

In addition, Bracell, which since 2021 has been a member of the Brazilian Business Council for Sustainable Development (CEBDS), joined in April the nine goals of the Brazilian Business Commitment to Biodiversity, an initiative aligned with its sustainability strategy and aimed at reinforcing the adoption of good practices for the protection of biodiversity.

"All these signed actions and partnerships are among the first steps we are taking towards our goal. The company will review this commitment and its results annually, which will be verified by an independent audit and reported publicly," said Nappo.

"Our 'One-to One' commitment is an important milestone in our sustainability strategy and is fully aligned with our company values. Our operations are guided by our philosophy that everything we do must be good for the country, the climate, communities and customers, and only then will it be good for our company", he added.


Hashtag: #Bracell

About Bracell:

Bracell is a global leader in the production of dissolving pulp and specialty cellulose with two main operations in Brazil in Camaçari, Bahia and in Lençóis Paulista, São Paulo. In addition to its operations in Brazil, Bracell has a management office in Singapore and sales offices in Asia, Europe and the U.S.


About RGE:

Headquartered in Singapore, RGE is a group of resource-based manufacturing companies with global operations. We produce sustainable natural fibres, edible oils, green packaging and clean natural gas used to create products that feed, clothe and energise the world. We help improve billions of peoples' lives through sustainable products they use every day. With more than US$25 billion in assets and 60,000 staff, we are creating a more recyclable, biodegradable and lower carbon future. Committed to sustainable development, conservation and community development, we strive towards what is good for the community, good for the country, good for the climate, good for the customer, and good for the company. With current operations spanning across Indonesia, China, Brazil, Spain and Canada, we continue to expand and engage new markets.


News from Asia

2026 Wealth for Good in HK Summit concludes, showcasing city's appeal as global family-office hub

HONG KONG SAR - Media OutReach Newswire - 24 March 2026 - The fourth edition of the Wealth for Good in Hong Kong (WGHK) Summit concluded today (March 24) under the theme "Building Lasting Legacies...

PT Danantara Investment Management opens DPT registration for PSEL partners

JAKARTA, INDONESIA - Media OutReach Newswire - 19 March 2026 - In its efforts to accelerate the energy transition while addressing the growing challenge of urban waste, the government has tapped P...

Comprehensive Support for International Students to Bolster Hong Kong’s Talent Attraction and Retention

ManpowerGroup Greater China and Beacon Group Partner with FGA Trust and Payment Asia to Launch "Talent in HK" Program HONG KONG SAR - Media OutReach Newswire - 25 March 2026 - ManpowerGroup Greate...

Understanding SkillsFuture Funding and the Real Cost of Upskilling

SINGAPORE - Media OutReach Newswire - 25 March 2026 - Continuous learning plays an important role in helping working professionals remain relevant in a rapidly evolving economy. However, the perce...

Save the Children Hong Kong’s "Heart to Heart Parent-Child Programme" Helps Parents Build Warmth and Boundaries for Children

From Authority to Companion: The Positive Parenting Journey of First-time Parents HONG KONG SAR - Media OutReach Newswire - 25 March 2026 - For many families in Hong Kong, parenting can feel li...

DITP Hosts Thai Night Hong Kong 2026 to Strengthen Thailand’s Entertainment Industry Networks with Global Partners

HONG KONG SAR - Media OutReach Newswire - 25 March 2026 - The Department of International Trade Promotion (DITP), Ministry of Commerce, successfully hosted "Thai Night Hong Kong 2026" on 18 March ...

NBA and The Coca-Cola Company Announce Multiyear Global Partnership

Sprite Returns as League’s Official Global Soft Drink NEW YORK, US - Media OutReach Newswire - 18 March 2026 - The National Basketball Association (NBA) and The Coca-Cola Company today announced a...

Approaching.ai Brings in Top Scientists to Capture AI’s Inference Boom

BEIJING, CHINA - Media OutReach Newswire - 25 March 2026 - Approaching.ai has announced the appointment of two leading figures in computer science to accelerate its growth in high-efficiency AI in...

Strong Growth Prospects For European in Singapore's Food Evolution

European Beef continues to grow in popularity in Singapore and is becoming one of the most sought-after products among consumers in the Asian country SINGAPORE - Media OutReach Newswire - 25 March...

Tintri and Integration Plumbers Announce Groundbreaking Open-Source Integration to Unify Storage and IT Observability

Delivering unprecedented full-stack visibility, the new OpenTelemetry-based solution eliminates storage silos, accelerates troubleshooting, and empowers IT teams with a seamless, vendor-agnostic mo...

How to Apply for More Jobs in Less Time Using AI Automation

Most job seekers spend 11 to 14 hours per week on applications and still hear nothing back. That's not a motivation problem. That's a process proble...

Why Middle Australia Is Quietly Driving the Shift Away From Car Ownership

The narrative around changing attitudes to car ownership has long focused on Gen Z. Younger Australians are often portrayed as the generation movi...

Launchd Acquires WeAreTENZING as ANZ Creator Economy Spend Nears $1 Billion

Launchd, Australia's leading talent-first creator economy group, has acquired WeAreTENZING, one of New Zealand's most respected talent agencies, b...

Time to punch above our weight and stop shadowboxing on AI

Australia prides itself on being an innovation economy. We celebrate startups, talk about productivity, and lean into our reputation for punching ...

Colter Bay Capital Launches as Australia’s Newest Institutional Private Credit Fund

Led by seasoned capital markets veteran Mark Wang, the fund is purpose-built to serve Australia’s most productive yet chronically underserved busi...

Global Thryv voices bring a sharper lens to International Women’s Day

Thryv® (NASDAQ: THRY), ANZ’s leading AI-enabled small business marketing software platform provider, marks International Women’s Day (IWD) with a bu...