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Unconventional luxury brand collaborations are everywhere. What is the appeal?

Written by Carlos Diaz Ruiz, Assistant Professor, Hanken School of Economics

A Louis Vuitton crossover bag bearing the Supreme label.Shutterstock

In 2017, Louis Vuitton caused a stir in the luxury industry by partnering with the New York skateboarding brand Supreme.

This collaboration became a milestone in the luxury industry, showcasing the potential of unexpected partnerships between luxury brands and an unconventional...

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Is your search bar your competitor’s best salesperson?

A few weeks ago, I was watching the Super Bowl. Traditionally, those halftime ad spots are reserved for the world’s biggest, most established bran...

AIIMS Group and AdVisible merge

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Unconventional luxury brand collaborations are everywhere. What is the appeal?

NZ’s rising house insurance premiums warn of a system under strain

How Australia and NZ rules on plant milks differ from overseas, where cows make the only ‘milk’

Australian economy picks up speed, but managing inflation and rates is getting harder

Labour-National standoff aside, the India-NZ trade deal is a blueprint for real growth

Even if Australians won an extra week of leave, we’d need to make sure they could take it

Why surging oil prices are a shock for the global economy – but not yet a crisis

Traditions of Rural Bali at Villa Sabana

Essential Reasons to Opt for a Professional Valuation Before Selling Your Commercial Property

Granny Flat Brisbane: Urban Cottage to Help You Optimize Your Space and the Worth of Your Property

3 Reasons Why a UX Design Agency Is Better Than In-house UX Designer

The Only Thing Accelerating Faster than Digital Transformation is Your Customers’ Expectations

Is your search bar your competitor’s best salesperson?

AIIMS Group and AdVisible merge

Block's layoffs are a design win. Here's why

Why I Decided to Build a Better Way to Build Homes

Leonardo.Ai reveals new brand, expanding its creator-first platform for the next era of generative AI

Psychosocial injury risk starts inside workplace microcultures

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Navigating the Cosmetic Advertising Crackdown Before September Guidelines Hit

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