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3 sales tactics rife in the real estate industry, and why they work

Written by Peyman Khezr, Senior Lecturer in Economics and Director of Behavioural Business Lab, RMIT University

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Buying a home is likely to be the biggest financial transaction you will ever make, and you’re at a distinct disadvantage. You’re an amateur up against professionals – real estate agents – versed in psychological tricks to get you excited about owning a property and paying more than you planned.

These tricks...

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