UK Business

UK shoppers are choosing bricks over clicks right now, but here's why it isn't the end for online retail

Written by Leigh Sparks, Professor of Retail Studies and Deputy Principal, University of Stirling

Shoppers have been returning to physical stores in recent months.SergeBertasiusPhotography/Shutterstock

British retail sales figures showed an unexpected bump in activity over the Christmas shopping period that exceeded expectations – particularly given the current UK cost of living crisis.

But beneath the headlines of positive sales in recent...

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