new Twitter rival looks like a shrewd move but Meta lacks credibility
- Written by Wasim Ahmed, Senior Lecturer in Digital Business, University of Stirling

Mark Zuckerberg’s new social media platform, Threads, has been released in smartphone app stores (although not in the EU). Zuckerberg, who is chief executive of Threads’ parent company Meta, says that at least 30 million users signed up in the app’s first day. According to some speculative reporting,...