why the brand boycotts probably won't make much difference
- Written by Dr Aisha Ijaz, Lecturer in Marketing, Edge Hill University
McDonald’s and Starbucks are among numerous western companies facing consumer boycotts over the Gaza conflict. McDonald’s found itself caught in the crossfire after an Israeli franchisee said it was providing thousands of free meals to the Israel Defense Forces.
Similarly, Starbucks faced boycott calls after disagreeing with a post on...