why her much-anticipated collection sold out within hours
- Written by Natascha Radclyffe-Thomas, Professor of Marketing and Sustainable Business at the British School of Fashion (GCU London), Glasgow Caledonian University
British luxury fashion designer Phoebe Philo OBE, debuted her long-anticipated eponymous label to critical acclaim at the end of October. Despite the eye-watering price tags, the small range of clothing, accessories, jewellery and footwear – only available on the Phoebe Philo website – virtually sold out within hours.
But Philo is no...
