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Facebook's new ad-free tier could end annoying consent pop-ups, but it could also put a price on your privacy

Written by Renaud Foucart, Senior Lecturer in Economics, Lancaster University Management School, Lancaster University

We have reached a key juncture in the debate about online privacy, following Meta’s recent decision to offer some users paid-for ad-free access to Facebook and Instagram. The time has come to decide how much we value keeping our data, tastes and whereabouts to ourselves.

The main and often only way that free-to-use...

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