Christmas TV ads underscore how generosity, compassion and empathy still matter to people
- Written by Philip Hancock, Professor of Work and Organisation, University of Essex
Christmas ad campaigns have become headline-worthy moments in the British national calendar, hailed by pundits and awaited by an eager public. The fact that they are now teased, like big-screen cinema releases, is proof enough that, in calendar terms, the major-retailer Christmas ad is a seasonal event in itself.
This year, two ads so far have...
