how top brands like Nike and Prada are using them – and what could go wrong
- Written by Achilleas Boukis, Associate professor, University of Birmingham
Forget real sneakers – soon we'll be more worried about the digital variety. naratrip2Luxury fashion house Prada has a scheme for customers who want something even more exclusive than its usual range of clothing and accessories. Each month, on a first-come first-served basis, the Time Capsule Collection offers ultra-limited editions of...







