UK Business

How this year's Christmas ads are navigating the cost of living crisis

Written by Karen Middleton, Senior Lecturer in Marketing and Advertising, University of Portsmouth

John Lewis

Christmas adverts have become a festive and highly competitive tradition. They are critiqued and compared, enjoyed and endured, and (retailers hope) viewed by millions of potential customers.

The amount retailers spend on Christmas marketing campaigns is significant, but not surprising. The season is a pivotal time in the retail...

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Given the current challenges faced by many retailers affected by lockdowns and restricted trading in some parts of Australia, Black Friday will be a welcome opportunity to make up for…
Leading Teams appoints new CEO
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Global Email and Success Data Quality Provider Applies Decades of Email Insights to Meet Critical Needs Validity, the leading provider of data quality and email marketing success solutions, recently announced the…

Key tips when buying gifts for any occasion

Buying presents can be expensive and often novelty gifts are purchased more out of duty or obligation than they are out of desire. That’s a bad place to be when gifting because the truth is, a gift should come from the heart. It...

Top Ways in Which Strategic Account Planning Boosts Sales and Revenue

Strategic account planning is a sales strategy that helps sales teams focus on the most critical accounts in their portfolio. It enables you to identify your most profitable customers, identify their needs and wants, and deter...

Big Business lagging behind SMEs when it comes to innovation

New research shows small business accounts for 88 percent of businesses behind innovative new products and services in Australia, nearly double the figure for the previous 12 months. This is despite only 2 percent securi...

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