keeping it in the family when you’re the world’s richest man
- Written by Qing Wang, Professor of Marketing and Innovation, Director, Marketing Innovation and The Chinese and Emerging Economies (MICEE) Network, Warwick Business School, University of Warwick

In the high end world of luxury and heritage, many brands are still owned and managed by the original founding family. The issue of succession planning, therefore, can be particularly important. This recently came to the...