Tesla’s innovation and resilience could see it through this rough patch
- Written by Hamza Mudassir, Lecturer in Strategy, Cambridge Judge Business School
Tesla has come up against some major bumps in the road so far in 2024. Having been a leader in the electric vehicle (EV) market for years, the company has faced unprecedented challenges this year.
In a dramatic turn of events, Tesla temporarily lost its top position to BYD, a Chinese competitor. Tesla didn’t just lose its market lead; for...