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AppHub acquires to Enhance its Best-in-Class Software Solution for Ecommerce Merchants

AppHub, an ecommerce enablement platform, today announced it acquired for US$72 million in cash and stock. Founded in 2012 by Callum McKeefery and Nicole Albano, helps businesses enhance the power of their customers’ voices to increase sales and build brand trust using its review, loyalty, survey and user-generated content (UGC) solution. Fueled by a US$60 million growth investment from Silversmith Capital Partners, the deal marks AppHub’s eighth and largest acquisition to date. As part of the acquisition, McKeefery will join the AppHub Board. was founded as a platform for collecting and publishing genuine reviews to build trust among consumers and merchants. has since evolved to leverage first-party data to help positively influence purchase behavior. There are over 800 customers in Australia and 8,000 globally, including some of the most well known Australian brands in ecommerce, 

such as, Universal Store, Bared Footwear, Blundstone, and Decjuba. Despite’s market leading position, AppHub believes there are significant opportunities to accelerate its growth by leveraging AppHub’s broad customer base, multi-product offering, and value-add services. 

“The product suite offered by fully supports the AppHub mission to build software that enables ecommerce success,” said Arjun Batra, co-founder and co-CEO of AppHub. “Our combined platform addresses a range of pain points for ecommerce businesses, including marketing, conversion, logistics, and now reviews, making it well positioned to serve both SMB and enterprise customers.” 

According to Sydney-based COO Tom Goodwin, "e-commerce has become incredibly crowded, forcing brands to compete more aggressively than ever for customer attention". After starting in the UK ten years ago, launched in Australia nearly four years ago as it continued its bootstrapping journey. We are excited to partner with AppHub because of their extensive ecommerce experience and customer footprint, which will allow us to accelerate our growth in APAC and our other global regions..” 

“In addition to adding a great product, the acquisition of is transformational for us because it doubles our headcount to ~100 employees and expands our footprint to better serve our growing global customer base,” said Kris Eng, co-founder and co-CEO of AppHub. 

About AppHub 

Based in New York City and San Francisco, CA, AppHub is a software platform for ecommerce merchants that brings together best-in-class software applications to drive merchant growth. AppHub’s product suite consists of more than 20 point solutions used by over 100,000 merchants on platforms such as Shopify, Magento, and WooCommerce. AppHub’s mission is to

create software that advances the future of commerce. For more information, please visit 

About is a leading online review platform. The solution is used daily by over 8,000 leading ecommerce companies. has offices in Sydney, Leicester, Berlin & Irvine. For more information, please visit

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