UK Business

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The rise of the ‘megapub’: is bigger really better?

Written by Rachael. E. Rees-Jones, Lecturer in Strategy, University of South Wales

Wetherspoons has unveiled its latest venture at London’s Waterloo Station – a vast new pub called The Lion & The Unicorn. This so-called “Superspoons” is part of a growing trend in the UK’s hospitality industry, where ever-larger venues are reshaping traditional experiences.

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