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three ways Ruben Amorim can rebuild the club’s identity and get back to winning ways

  • Written by Matthew Smith, Senior Lecturer in Sport and Exercise Psychology, University of Winchester
three ways Ruben Amorim can rebuild the club’s identity and get back to winning waysUnited we stand?Simon Vayro/Shutterstock

The last 11 years have been a pretty bleak period for Manchester United. Supporters seeking a return to the glory days of manager Sir Alex Ferguson have been left sorely disappointed by a succession of managers (and players).

The club’s start to the 2024-2025 Premier League season has been its worst...

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