Coronation Street is getting a Sainsbury’s – why product placement could trump traditional TV ads
- Written by Chris Hackley, Professor of Marketing, Royal Holloway University of London
The latest plot twist in the world of TV soap operas is one of the most unexpected yet: the Weatherfield Co-op, a feature of the gritty northern series Coronation Street since 2018, is to be replaced by the more upmarket grocery retailer Sainsbury’s.
From July, the sponsorship and product placement deal will feature Sainsbury’s and...
