UK shoppers are choosing bricks over clicks right now, but here's why it isn't the end for online retail
- Written by Leigh Sparks, Professor of Retail Studies and Deputy Principal, University of Stirling
Shoppers have been returning to physical stores in recent months.SergeBertasiusPhotography/ShutterstockBritish retail sales figures showed an unexpected bump in activity over the Christmas shopping period that exceeded expectations – particularly given the current UK cost of living crisis.
But beneath the headlines of positive sales in recent...
