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Lindt's chocolate bunny trademark win shows shape matters to consumers

Written by Enrico Bonadio, Reader in Intellectual Property Law, City, University of London

In a move sure to upset chocoholics everywhere, discount supermarket Lidl was recently told to destroy its stocks of chocolate bunnies. The cull was ordered by a Swiss court that decided Lidl’s bunny was too close to confectioner Lindt’s iconic chocolate rabbit.

Lidl was sued by Swiss confectioner Lindt & Sprüngli for selling...

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