why advertising with popular music needs to be pitch perfect
- Written by Morteza Abolhasani, Lecturer in Marketing, The Open University
Cast Of Thousands/ShutterstockAt some point today, it’s likely that you’ll listen to music. It may be during a commute or school run, while you do some exercise or take some time to relax. Music is all around us – an accessible and popular art form which accompanies our daily lives.
Advertisers have long understood the popularity...







