how a simple game of letters became part of the New York Times' business plan
- Written by Mark Brill, Senior Lecturer in Future Media and Creativity, Birmingham City University
In just a few months, a simple five-letter puzzle has earned its creator a seven-figure sum. The growth of Wordle, in which players attempt to work out a mystery word, has been rapid.
At the start of November 2021, the online game was played by just 90 people. By the start of 2022, that number was 300,000, increasing to 2 million soon after. It...
