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Shareholders are suffering most from Elon Musk's Twitter feud -- here's why both sides must renegotiate the deal

Written by Hamza Mudassir, Lecturer in Strategy, Cambridge Judge Business School

Elon Musk’s recent highly public back and forth with Twitter has given the market whiplash. Twitter, while initially resisting the tycoon, went on to sign an agreement with him worth US$44 billion (£36.6 billion) in April 2022. The deal placed a 38% premium on Twitter’s then-share price. While the market would expect value to be...

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