Business Daily Media

Times Advertising

.

The collapse of The Body Shop shows that ‘ethical’ branding is not a free pass to commercial success

  • Written by Kokho Jason Sit, Senior lecturer in Marketing; Associate Head (Global), University of Portsmouth
The collapse of The Body Shop shows that ‘ethical’ branding is not a free pass to commercial successShopping bodies.William Barton/Shutterstock

The Body Shop has become the latest casualty of the British high street. The familiar sight (and distinctive smell) of its stores is under threat as the UK arm of the business goes into administration.

A success story for almost 50 years, The Body Shop started out as a small enterprise in a UK seaside...

More Articles ...

  1. Is cutting UK taxes ahead of a general election affordable or not? An economist explains
  2. Is Valentine’s Day worth the romantic investment? Here’s what we can learn from economics
  3. China’s chip industry is gaining momentum – it could alter the global economic and security landscape
  4. UAE and India are now the best places to start a business, but western countries still beat them in one key respect
  5. a dramatically smaller (and older) population could create a devastating global slowdown
  6. events like this are perfect for brand storytelling – unless companies get their messaging wrong
  7. ‘Digitising’ your wardrobe can help you save money and make sustainable fashion choices
  8. why do you get interest payments when you have a bank account?
  9. How valuable is Elon Musk’s ‘charismatic’ leadership? That’s the 56 billion dollar question
  10. Female food-delivery riders in China were recently falsely accused of selling sex – here’s what it tells us about women in the workplace

SME support in Federal Budget falls short of easing business pressures

“The Federal Budget delivered several measures aimed at supporting small businesses, including making the instant asset write-off permanent, exten...

Bunji dog treats to hit Ritchies shelves

Cooee Native Superfoods’ Bunji range of dog kibble and treats is rolling out across Ritchies Supermarkets now, with stock already on shelves in se...

Pre-Budget Expectations

“Australian corporates and SMBs are under pressure. Competition from global players is intensifying, margins are under strain, and technology adop...

“Time is running out to get Payday ready,” Brighter Super urges

Superannuation fund Brighter Super is encouraging business owners to prepare now for Payday Super, ahead of the new laws taking effect from 1 July...

PayNuts Unveils Expanded Integrated Solutions and Refreshed Brand to Support Australian SMEs

PayNuts, one of Australia’s fastest-growing payment service providers, has unveiled a refreshed brand identity and an expanded suite of integrated b...

BizCover Brings Australia’s First AI-Based Insurance Quotes to ChatGPT

Australian small business owners can now receive and compare business insurance quotes directly inside ChatGPT, in a move that signals a major shi...