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Twitter's rebrand to X shifts the focus to Musk's 'everything app' plans but here's why he might have moved too early

  • Written by Jamie Marsden, Lecturer in Brand Communications, University of Leeds

A succession of upheavals have characterised Elon Musk’s leadership of Twitter since he acquired the social media platform in November 2022 – from his U-turns on the acquisition, to firings and rehirings and a significant drop in advertising revenue. But his latest move is the most significant: abandoning the globally recognised...

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Controlling business spend is helping finance leaders to forecast with confidence

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From correction to resilience: making the most of Australia’s evolving insurance landscape

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AI is Changing Trademarking Forever

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Times Media Australia Launches Times Australia Today

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The Future of Ozi.com.au

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Brisbane’s brightest recognised: Daniel Mikus and James Rolph win Specialist Services Award at the 2025 Brisbane Young Entrepreneur Awards - again

Young Brisbane entrepreneurs Daniel Mikus and James Rolph, cofounders of MR Group, have been officially crowned winners of the Specialist Services...

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