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Twitter's rebrand to X shifts the focus to Musk's 'everything app' plans but here's why he might have moved too early

  • Written by Jamie Marsden, Lecturer in Brand Communications, University of Leeds

A succession of upheavals have characterised Elon Musk’s leadership of Twitter since he acquired the social media platform in November 2022 – from his U-turns on the acquisition, to firings and rehirings and a significant drop in advertising revenue. But his latest move is the most significant: abandoning the globally recognised...

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  2. Three COVID-era lessons to help support employee wellbeing in times of crisis
  3. UK government wants to make pension pots bigger with riskier investments – but it faces big challenges
  4. Netflix is gaining subscribers again – but here’s how it can succeed once people stop signing up
  5. Inflation may be coming down but its unequal effects can still have a big impact on wellbeing
  6. How English women's football could become a billion pound industry – and where the money comes from to make it happen
  7. Why it's so difficult to figure out what to do with your life – and three steps to take
  8. Why the pound has shot up while UK economy is struggling – expert Q&A
  9. the big questions that will decide whether the US$68 billion deal goes ahead
  10. When charities engage in 'brand activism', research shows they must demonstrate bravery to attract donations

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