Technology has fuelled overtourism – now it could also help to stem the tide
- Written by Adrian Palmer, Professor of Marketing, University of Reading
The queue for a view at Iguazu Falls in Brazil.Thiago B Trevisan/ShutterstockTourism is not always welcomed by the people who actually live in the places so many of us want to visit. Big crowds can bring economic benefits, but they can also price out the locals and cause environmental damage.
Some blame Airbnb. Others blame the cruise ship...







