How the travel industry uses your sense of smell to enhance your holiday
- Written by Adriana Madzharov, Senior Lecturer in Marketing, University of Bath
Shutterstock/Pheelings mediaFreshly baked bread. Newly cut grass. A salty sea breeze. Most people have a favourite smell that evokes fond memories or feelings of comfort.
This sensory appeal has long been harnessed by businesses to sell scented candles, expensive perfumes, and even homes. Now it is increasingly being used in the travel industry...
