UK Business

From Corona beer to the coronation, the crown is branding fit for a king

Written by John M.T. Balmer, Professor of Corporate Marketing, Brunel University London

As a fashion statement or piece of art, crowns are distinguished by their beauty, containing rare jewels, precious metals and velvet in deep, rich colours. As a symbol, crowns are associated with majesty, authority and sovereignty. And as the coronation of King Charles III reminds us, the crown is also a superlative brand.

Though images of crowns...

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