LEE KUM KEE CELEBRATES ASIAN CUISINE AND CULTURE IN GLOBAL "FLAVOURS THAT BIND" CAMPAIGN
- Written by PR Newswire
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Beloved brand unveils new global brand positioning at Lunar New Year, highlighting the universal power of togetherness, tradition, and shared culinary experiences
HONG KONG, Jan. 22, 2025 /PRNewswire/ -- Iconic Asian culinary brand Lee Kum Kee today introduced its new brand positioning – "Enabling Superior Experiences through Asian Cuisine" &n...