Business Daily Media

The Times


.

Artyzen Hospitality Group Expands to Xi'an with New Luxury Lifestyle Hotel

SHANGHAI, CHINA - Media OutReach Newswire - 10 February 2025 - Artyzen Hospitality Group (AHG), a wholly owned subsidiary of Shun Tak Holdings Limited (HKSE: 242) today announced a management agreement with Xi'an Yang's Real Estate Development Co.

, Ltd. (Xi'an Yang's Real Estate) to open its first Artyzen Hotels and Resorts luxury lifestyle hotel in Xi'an, China. This marks AHG's debut in China's ancient capital and the continuation of its purposeful growth strategy.

Mr. Rogier Verhoeven, Executive Director and President of Group Hospitality Division, Shun Tak Holdings Limited and Mr. Yang Zengtian, Chairman of Xi
Mr. Rogier Verhoeven, Executive Director and President of Group Hospitality Division, Shun Tak Holdings Limited and Mr. Yang Zengtian, Chairman of Xi'an Yang's Real Estate marks Artyzen Hospitality Group’s debut in Xi'an with the signing of a hotel management agreement for Artyzen Xi’an, a luxury hotel project slated to open in the first quarter of 2028.

Artyzen Xi'an is slated to open in the first quarter of 2028, featuring approximately 280 guest rooms that blend elegant style with contemporary aesthetics. Located in the heart of the central business district within the Xi'an Hi-Tech Industrial Development Zone, the hotel is near the Xi'an Grand Theatre. Designed by Wang Shu, China's first Pritzker Prize-winning architect and an urban planning consultant for the Xi'an municipal government, this theatre is also China's first newly built large-scale theatre to utilise an immersive sound system. Its groundbreaking acoustic design creates an extraordinary three-dimensional audio-visual experience. Artyzen Xi'an will collaborate with surrounding cultural facilities to form a cultural tourism ecosystem, celebrating Xi'an's rich heritage as the starting point of the Overland Silk Road and its contemporary innovative vitality.

Celebrating the signing of the Artyzen Xi
Celebrating the signing of the Artyzen Xi'an hotel management agreement, Mr. Rogier Verhoeven, Executive Director and President of the Group Hospitality Division, Shun Tak Holdings Limited presents to Mr. Yang Zengtian, Chairman of Xi'an Yang's Real Estate with a scroll of elegant cursive Chinese calligraphy signifying good fortune, marking the beginning of a strategic partnership to develop a luxury hotel that celebrates Xi'an's unique cultural heritage and modern charm.

"As the inaugural city of the national 'one belt and one road' initiative, Xi'an's significance as a historical centre and a hub for innovation makes it an ideal location for Artyzen Hotels and Resorts," said Rogier Verhoeven Executive Director and President, Group Hospitality Division, Shun Tak. "We are committed and confident that this project will become Xi'an's landmark cultural tourism destination."

Yang Zengtian, Chairman of Xi'an Yang's Real Estate, noted, 'This collaboration with AHG represents a significant step toward our vision of creating a gateway showcasing Xi'an's rich culture and technological innovation while enhancing tourism and strengthening the local community."

Sunny Li, Vice President, China, AHG, added, "We are delighted to partner with Xi'an Yang's Real Estate and contribute to the growth of Xi'an's hospitality sector. We are looking forward to creating immersive guest experience celebrating Xi'ans unique cultural heritage and its modern charm."

A strategic partnership between Artyzen Hospitality Group and Xi
A strategic partnership between Artyzen Hospitality Group and Xi'an Yang's Real Estate commenced with the signing of the hotel management agreement for Artyzen Xi'an. Mr Rogier Verhoeven, Executive Director and President of Group Hospitality Division, Shun Tak Holdings Limited (7th from the left), Mr Yang Zengtian, Chairman of Xi'an Yang's Real Estate (6th from the right), Ms Zhao Xinxin, Deputy Director, Xi'an Hi-tech Zone Urban Living Room Development Center (4th from the right), Ms. Zhang Jia, Head of Investment Promotion Department, Xi'an Hi-tech Zone Urban Living Room Development Center (3rd from the right) and representatives from both parties were in attendance to celebrate this milestone for the luxury hotel project, which will celebrate Xi'an's unique cultural heritage and modern charm.

Artyzen Hotels and Resorts brand is a collection of individually crafted luxury lifestyle hotels that celebrate the unique culture and heritage of each locale. Artyzen Xi'an will continue this tradition, incorporating local motifs and architectural styles into a modern aesthetic. Guests can expect curated experiences, immersing them in Xi'an's heritage and unique flavour, offering a journey of discovery that nourishes the mind, body, and soul. Artyzen Xi'an will join 17 other Artyzen properties across the Asia Pacific region to promote the development of the cultural tourism economy.
Hashtag: #Artyzen #ArtyzenHotels #ArtyzenHospitality #ArtyzenHotelsandResorts #ArtyzenXi’an #ShunTakHoldingsLimited





Wechat: 雅辰酒店集团


The issuer is solely responsible for the content of this announcement.

About Artyzen Hospitality Group

Artyzen Hospitality Group (AHG), a wholly owned subsidiary of Shun Tak Holdings Limited (HKSE: 242) is a homegrown lifestyle hospitality specialist with two flagship hotel brands: Artyzen Hotels and Resorts, and Artyzen Habitat. Additionally, AHG operates a collection of distinctive lifestyle properties, including The Shàng by Artyzen, YaTi by Artyzen, and Grand Coloane Resort. AHG's portfolio also includes service apartments, restaurants and bars, as well as a conference centre. For more information, please visit .

About Shun Tak Holdings Limited:

Shun Tak is a leading conglomerate active in the Greater Bay Area and listed on the Hong Kong Stock Exchange. The Group is a forerunner in Macau and Hong Kong's tourism and transportation scene, and has established a sizable portfolio of infrastructure investments and integrated developments spanning major economic zones across China, including the Pearl River Delta, Yangtze River Delta and Beijing-Tianjin-Hebei Region. It is also expanding its footprint in the Singapore real estate market through recent acquisitions of premium properties and land parcels in downtown locations. With "Tourism +" as its growth strategy, the Group strives to harness its cross-sectoral experience in property, transportation, infrastructure, integrated commercial projects, hospitality and investments to deliver economic value for regions it operates in, as well as contribute to the country's national development blueprint.

News from Asia

SIM Global Education Enhances Educational Access with Scholarships and Financial Aid for Eligible Singapore and International Students

SINGAPORE - Media OutReach Newswire - 3 August 2026 - In an increasingly globalised economy, the pursuit of higher education has become both a critical driver of social mobility and a significant ...

De Beers Group debuts Desert diamonds in Shanghai

Over 200 industry leaders, trendsetters and cultural figures gather at The Orbit to celebrate the much-anticipated launch eventSHANGHAI, CHINA – Media OutReach Newswire - 3 August 2026 - De Beers ...

Zuellig Pharma Acquires Cialis® (Tadalafil) from Lilly in Singapore

SINGAPORE - Media OutReach Newswire - 3 August 2026 - Zuellig Pharma, a leading healthcare solutions company in Asia, today announced that it has acquired all rights, title, and interest in a...

Licensed Watch Dealer Times Avenue Marks Five Years amid Singapore's Pre-Owned Watch Market Growth

As the global watch industry slows and fraud risks in the secondary channel draw public attention, Times Avenue is among Singapore’s secondhand luxury watch specialists seeing sustained growth on t...

kiOra Makes International Debut in Kuala Lumpur and Announces Release Date for Debut Single "Coco" Music Video

Music Video to Premiere Worldwide on 8 August, with Exclusive Advance Screening at HEAD IN THE CLOUDS Music & Arts Festival in Los AngelesKUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 3 A...

HDBank posts 31% rise in first-half profit, assets exceed VND1 quadrillion

HCMC, VIETNAM - Media OutReach Newswire - 3 August 2026 - The Ho Chi Minh City Development Joint Stock Commercial Bank (HDBank – HoSE: HDB) reported strong first-half 2026 results, with pre-tax pr...

HDBank secures record international syndicated social loan in Vietnam

HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 3 August 2026 - The HCM City Development Joint Stock Commercial Bank (HDBank – HoSE: HDB) on July 30 signed a US$721 million international syn...

Skyro Reaches Operational Break-Even in H1 2026 as Portfolio Grows Almost Eightfold

Digital consumer finance group reports positive operating profit for the first half of 2026 as it prepares to expand across the GCC and South-East Asia MANAMA, BAHRAIN / MANILA, PHILIPPINES - Med...

Singapore Institute of Management Partners with Peak Energy to Deploy Onsite Solar, Advancing Its Green Energy Drive

14-year power purchase agreement will cut SIM's energy rates by more than 45% while delivering approximately 1,100 MWh of solar energy annually to its Clementi Road campusSINGAPORE – Media OutReac...

Pattaya Is More Than Just the Beach: How ‘Event Tourism’ Is Making This Seaside City Near Bangkok a Year-Round Destination

BANGKOK, THAILAND – Media OutReach Newswire – 3 August 2026 – At a time when travel for Thai people is no longer simply about 'taking a break', many are choosing to travel to attend events that in...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...

New AR tech helping to solve field service skills crisis

AI-enabled augmented reality (AR) smart glasses are emerging as a new practical solution to fill a shortage of field service technicians maintaini...