Why an abandoned plan to use recycled plastic bottles is a wake-up call for supply chain sustainability
- Written by Tinglong Dai, Professor of Operations Management & Business Analytics, Carey Business School, Johns Hopkins University
Legos are designed to last for decades. That posed a challenge when the toymaker tried to switch to recycled plastics.AP Photo/Shizuo KambayashiLego, the world’s largest toy manufacturer, has built a reputation not only for the durability of its bricks, designed to last for decades, but also for its substantial investment in sustainability....







