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How Jason Kelce built his personal brand and became a Philly legend

  • Written by Amy Lavin, Associate Professor of Practice, Fox School of Business and Management, Temple University
How Jason Kelce built his personal brand and became a Philly legendJason Kelce is sticking with his underdog brand as his post-NFL career takes off.Tim Nwachukwu/Getty Images

Philly icon and former Eagles star Jason Kelce has continued to make headlines since he announced his retirement from the NFL on March 4, 2024.

A few days after Kelce’s announcement, Campbell Soup unveiled its first Legend Edition Chunky...

Why self-service is reshaping fleet management for modern businesses

Fleet management today is constrained by fragmented systems and heavy administrative demands. A lot of the work still relies on booking vehicles and...

Fraud Prevention and security crucial as identity crime hits record highs in Australia

In a radically transformed risk landscape where the scale and speed of financial fraud have reached unprecedented levels, Australian businesses ar...

Sectorial ATO Tax Debt Disclosures Rise, Overall Business Credit Demand Flattens and High-Risk SME 'Credit Shopping' hits 8-month peak

Q1 2026 Equifax Business Market Pulse shows low-risk borrowers consolidate demand enquiries while sub-prime entities accelerate shopping activity ...

SME support in Federal Budget falls short of easing business pressures

“The Federal Budget delivered several measures aimed at supporting small businesses, including making the instant asset write-off permanent, exten...

Bunji dog treats to hit Ritchies shelves

Cooee Native Superfoods’ Bunji range of dog kibble and treats is rolling out across Ritchies Supermarkets now, with stock already on shelves in se...

Pre-Budget Expectations

“Australian corporates and SMBs are under pressure. Competition from global players is intensifying, margins are under strain, and technology adop...