ACN Business

Why Dunkin' and Lego rebrands succeeded – but X missed the mark

Written by Matthew Pittman, Assistant Professor of Advertising and Public Relations, University of Tennessee

So far, Twitter's rebrand = X + why?Lorenzo Di Cola/NurPhoto via Getty Images

Twitter has swapped the fluffy bird that used to symbolize the social media platform for a spindly black X. Ditching the company’s well-known logo and changing its name to a letter often associated with danger, death and the unknown is only the latest...

1 in 3 Australians in their late 60s are still working, new HILDA survey shows
Jeff Overs/Getty ImagesAustralia has seen a dramatic transformation of retirement over the past 20 years, with more Australia…
Australians are losing more of their income to tax than in decades, new report shows
chinaface/GettyAustralians are now paying the highest average rate of income tax in more than two decades, raising concerns t…
Fewer friends, more time stress: the essential charts from this year’s HILDA survey
Dominic Kurniawan Suryaputra/Unsplash, The Conversation, CC BY-SAEvery year, one of Australia’s biggest longitudinal su…
A booming longevity industry wants to sell us ‘immortality’. There could be hidden costs
Lu ShaoJi/GettyIf you could, would you pay to live forever? Some Silicon Valley billionaires aren’t just making tech pr…
Engineering Companies Melbourne: Driving Innovation and Infrastructure Growth
As Melbourne continues to expand with new residential developments, commercial hubs, and large-scale infrastructure project…
The ‘anxiety economy’ is booming. But should companies be profiting from our fears?
Ron Lach/Pexels, The Conversation, CC BY-SAWhen the newly appointed chief executive of tracking app Life360 recently describe…

Traditions of Rural Bali at Villa Sabana
A Privileged Insight into the Traditions of Rural Bali at Villa Sabana Situated in the traditional village of Pererenan near Canggu, Villa Sabana is peacefully secluded in a semi-rural setting where…

5 Reasons to Hire a Building Contract Lawyer Before Your Next Construction Project in Melbourne
If you're planning to build, renovate, or develop a property in Melbourne, you might be focusing on finding the right architect, builder, or project manager. But there’s one professional most…

How to Prepare for Peak Shipping Seasons
Navigating the challenges of peak shipping seasons can be a daunting task for businesses – whether it’s the lead-up to Christmas, the back-to-school rush, or major promotional events like Black…
Reading and writing assistance increases the chance of getting a Disability Support Pension
The 2019 Australian Conference of Economists[1] is taking place in Melbourne from July 14 to 16. During the conference The Conversation is publishing a selection of articles by the authors of…
talk of the demise of central banks is greatly exaggerated
Facebook co-founder Chris Hughes fears the Libra currency would insert a 'powerful new corporate layer of monetary control between central banks and individuals'.Gerd Altmann/Pixabay, CC BY-SAFacebook’s proposed new digital currency…

Why it’s time telcos rethink location and put customer experience first

Maurice Zicman, Vice President - CX Strategy at TP in Australia unpacks why the telco industry must rethink old assumptions and focus on digital-f...

Manny Shah: Is your business disappearing from Google? You’re not alone

Small business owners across Australia are panicking as their websites vanish from Google’s front pages overnight. According to Manny Shah, cofounde...

MR Roads named Queensland Finalist in the 2025 Telstra Best of Business Awards

MR Roads, co-founded by Daniel Mikus and James Rolph, has been announced as a Queensland finalist in the prestigious 2025 Telstra Best of Business...

AWS research shows strong AI adoption momentum in Australia, with startups outpacing large enterprises in innovation

Amazon Web Services (AWS), an Amazon.com company, released new research revealing that while artificial intelligence (AI) adoption continues to acce...

Changing the World One Bite At a Time: IKU Turns 40

One of Australia’s first plant-based, chef-led eateries and now ready meal provider IKU is celebrating its 40 year anniversary with the business e...

Three generations marking 45 years in hot-air balloons

Australia’s leading hot-air balloon company is celebrating 45 years in the sky and its 700,000th passenger, driven by the passion of father-son du...