ACN Business

The marketing genius of Spotify Wrapped

Written by Ishani Banerji, Clinical Assistant Professor of Marketing, Clemson University

Charli XCX performs during a celebration of the annual release of Spotify Wrapped in 2022 in Los Angeles.Kevin Winter/Getty Images for Spotify

Even before this year’s Spotify Wrapped dropped, I had a hunch what mine would reveal.

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The marketing genius of Spotify Wrapped

Why doing “more” at work isn’t working and what we actually need instead, according to Australia's newest leadership book

How cutting the capital gains tax discount could help rebalance the housing market

Rebuilding after a disaster is a long road. Lismore’s businesses offer hope for others

AI isn’t likely to wipe out all farming jobs – but it is changing who bears the risks

Is federal government spending really to blame for higher inflation? It’s not clear cut

What our teeth reveal about the growing gap between rich and poor

Traditions of Rural Bali at Villa Sabana

Essential Reasons to Opt for a Professional Valuation Before Selling Your Commercial Property

What can benefit-cost analysis tell us?

The Ultimate Guide to Using an OKR for Your Business

The keys to planning a successful Black Friday sales campaign

Payroll Under Pressure: Why Mid-Sized SMEs Struggle to Keep Pay Accurate

Refunds to Revenue: AI and loyalty perks help retailers in post-holiday hangover

Stop reading from the script: Why authenticity is the customer success secret weapon

From Check-in to Touchdown: How AI and smarter systems are transforming the travel industry

Online Christmas shoppers fund climate and biodiversity projects via HealthPost's Click Sphere for Good initiative

US landmark settlement protects SMEs, highlighting flaws in the RBA's proposed blanket card surcharging ban for Australia

How Contiki is Redefining Travel for Young Adventurers

Navigating the Cosmetic Advertising Crackdown Before September Guidelines Hit

Defining Actionable AI for Australian IT Efficiency and Security