New AppsFlyer Report Finds View-through Attribution Impacts Ad Clicks and App Installs

Written by ACN Newswire - Press Releases

SINGAPORE, Jun 7, 2021 - (ACN Newswire) - AppsFlyer, the global attribution leader, today released its inaugural View-Through Attribution (VTA) Report. From Q4 2020 until February 2021, the report looked at impressions, examined video content, and VTA campaigns performance across 6 SEA countries (Vietnam, Thailand, Malaysia, Singapore, Indonesia,

Read more //?#

Contractor or employee? How a proposed law change will favour Uber over its drivers
Hispanolistic/Getty ImagesRide share company Uber has faced legal challenges around the world over whether its drivers should…
Many Australians secretly use AI at work, a new report shows. Clearer rules could reduce ‘shadow AI’
Australian workers are secretly using generative artificial intelligence (Gen AI) tools – without knowledge or approval…
Australia used to lead the world on shorter work hours – we could do it again
In the 1850s, when Melbourne stonemasons won the eight-hour day, employers of the day prophesied economic ruin. These standar…
Reducing Overhead Costs with Smart Office Technology
For many businesses, overhead costs are a constant concern. Rent, utilities, staffing, supplies, and operational inefficien…
Many parents – mostly mothers – lose family payments from the first dollar they earn. Here’s how we could fix it
Roman Biernacki/Pexels, CC BYFrom paid parental leave to expanded childcare and free kindergarten, Australia has made positiv…
Small business, big pressure: why the backbones of the NZ and Australian economies need more support
Bevan Goldswain/Getty ImagesSmall and medium-sized enterprises (SMEs) are the backbone of the Australian and New Zealand econ…

Traditions of Rural Bali at Villa Sabana
A Privileged Insight into the Traditions of Rural Bali at Villa Sabana Situated in the traditional village of Pererenan near Canggu, Villa Sabana is peacefully secluded in a semi-rural setting where…

Things To Consider When Purchasing A Rental Property
Buying real estate to use as a rental property is a wonderful investment opportunity since it is almost always going to increase in value over time. It can also be…

HealthEngine and Coviu team up to provide cutting edge telehealth solution
The integration will see Allied Health Professionals supported with a stronger telehealth offering and increased patient bookings Allied health professionals around the country are set to benefit from a telehealth-led integration…
'Can-do capitalism' is delivering less than it used to. Here are 3 reasons why
The good news is supposed to be that when the government gets out of the way “can-do capitalism” will have us roaring back to where we were before.That’s the prime…
Australia's special dependency on volunteers to battle bushfires
Australia’s unprecedented bushfires have cemented its rural firefighters at the heart of the nation’s identity. It’s not just that these men and women put themselves in the line of fire. It’s…

Beyond the Banks: Why Agility and Tech Integration Are Defining the Future of Lending in Australia

In Australia’s evolving credit landscape, non-bank lenders are no longer merely filling gaps left by traditional institutions; they are actively r...

Carma appoints Owen Wilson as Chair of the Board

Carma’s next phase of growth to be guided by REA Group’s outgoing CEO who oversaw realestate.com.au rise to be Australia's #1 place for property ...

Digital Upgrade to Boost Efficiency Across Tasmanian Ports

TasPorts is undertaking a multimillion-dollar digital transformation that will improve efficiency, and enable smarter, more sustainable operations a...

Simplifying ecommerce integrations: How to streamline your setup without the stress

In today’s fast-moving retail world, having an ecommerce presence isn’t optional. Platforms like Shopify, WooCommerce, and Squarespace have lowered...

Shop Small Returns to Back the Small Businesses Supporting Local Communities

The annual Shop Small movement by American Express is returning for its 13th year in Australia to galvanise support for the country’s vibrant smal...

Introducing Commerce, the New Parent Brand of BigCommerce, Feedonomics and Makeswift, Powering an AI-Driven Future

Commerce’s open, intelligent ecosystem connects the tools and systems that drive growth and empower businesses to unlock data potential and deliver ...