An exciting addition to the Women’s  National Basketball League (WNBL) partnership group was announced today at the  official Cygnett WNBL launch in Melbourne with Latina™ Fresh unveiled as a Major  Partner for the 24/25 Season.

A massive week for the WNBL culminated with an official launch of the 24/25 Season  today and Christy Collier-Hill, Head of WNBL, was ecstatic to have Latina™ Fresh as  part of the festivities.

“We’ve had an incredible range of support from our partnership group, and it was  amazing to have Latina™ Fresh at the WNBL’s official season launch to unveil our Major  Partnership as part of the ceremonies,” said Christy Collier-Hill.  

“The energy and excitement for this season is real and we couldn’t be happier with the  addition of Latina™ Fresh as a partner that shares the same vision and goals as the  WNBL and its athletes.”

Latina™ Fresh is a perfect fit for the WNBL with their mission of offering delicious,  convenient and reliable weeknight meal options that are paramount in an athlete’s  development. 

“We are thrilled to be a Major Partner of the WNBL and to support women’s sport at the elite level in Australia. The WNBL athletes are fantastic role models for leading healthy  and active lives. Through this partnership, we are continuing to support women in sport  and living our values being certified as a top 50 Best Workplace for Women® in Australia,” said Surini Perera, Marketing Director for ANZ, General Mills.

“Latina™ Fresh is a much loved and trusted Australian brand that we know people rely  on for quick and easy dinner options, particularly on faster-paced weeknights.  Supporting household and families’ busy schedules around activities and sport, like  basketball, is what we do best!” said Charlotte Stevens, Marketing Manager for Latina™  Fresh.

The Major Partnership will see Latina™ Fresh displayed across WNBL game day and  digital touchpoints with a content series to come. 

The WNBL 24/25 Season begins October 30 with expansion team Geelong vs Townsville  at Geelong Arena. All games will be shown LIVE on ESPN, 9GO or 9Now.

Full schedule can be accessed here.

Latina™ Fresh is proudly made in Australia and is a local food brand owned by General  Mills. In Australia, General Mills’ brands include Latina™ Fresh, Old El Paso™, Nature  Valley™, Fibre One™, Haagen-Dazs™, 25̊South™ and Betty Crocker™.

The Women’s National Basketball League (WNBL) was founded in 1980 and remains  the longest running professional sports league for women in Australia. The League  provides a foundation for world-class talent and the development pathway has been  the backbone of success for the Seven Consulting Opals, Australia’s senior women’s  national team.

Eight clubs will compete for the 24/25 WNBL Championship with  expansion team Geelong United joining the Adelaide Lightning, Bendigo Spirit, Perth  Lynx, Sydney Flames, Southside Flyers, Townsville Fire and University of Canberra Capitals.