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Does ‘made with love’ sell? Research reveals who values handmade products the most

Written by Tuba Degirmenci, PhD Candidate School of Advertising, Marketing and Public Relations, Queensland University of Technology

We’ve all seen the marketing message “handmade with love”. It’s designed to tug at our heartstrings, suggesting extra care and affection went into crafting a product.

As Valentine’s Day approaches, many businesses will ramp up such messaging in their advertising.

Handmade gifts are often cast as...

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Does ‘made with love’ sell? Research reveals who values handmade products the most

The RBA’s policy deliberately creates unemployment. So why do we treat the jobless so badly?

Here’s how using more recycled plastic could ease the pain of oil shocks

Why Melbourne council workers are escalating from skipping bins to a full strike

As entry-level jobs dry up in NZ, how can we help young people find their way into work?

Musk’s SpaceX is shaping up as the biggest IPO on record. It’s also bending the rules to do so

Employment data shows the early signs of AI job disruption are already here

Traditions of Rural Bali at Villa Sabana

Perth's Southern Suburbs Are Running Their Own Race

5 Types of Seminars and Training Sessions That You Should Arrange for Your Employees Once They Return to the Workplace

Appetiser Apps recognised as Australia’s fastest growing app development company on 2020 Fast Starters

You might get a discount or free coffee but you’re also being played by the multi-billion dollar gamification industry

BizCover Brings Australia’s First AI-Based Insurance Quotes to ChatGPT

VistaPrint Research Reveals Australian Small Businesses Face a Succession Cliff

Corporate volunteering grows up: how companies are shifting to meaningful, community-led impact

The Rise of Mobile-First Venues

Why the SME is now the primary engine of global cybercrime

Work-life Balance Key to Solving Construction Talent Shortage

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How Contiki is Redefining Travel for Young Adventurers