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The behavioural economics of discounting, and why Kogan would profit from discount deception

  • Written by: Ralph-Christopher Bayer, Professor of Economics , University of Adelaide
imageThe consumer watchdog has accused Kogan Australia of misleading customers, by touting discounts on more than 600 items it had previously raised the price of.www.shutterstock.com

Kogan Australia has grown from a garage to an online retail giant in a little more than a decade. Key to its success have been its discount prices.

But apparently not all...

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