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Wine is still Australia’s most popular alcoholic drink – but many producers face an uncertain future

  • Written by Paul Chad, Honorary Fellow, Faculty of Business and Law, School of Business, University of Wollongong
Wine is still Australia’s most popular alcoholic drink – but many producers face an uncertain futurekwest/Shutterstock

Australia has become world-famous for its wine, but the industry faces an uncertain future. Too many grapes grown amid falling consumer demand, an oversupply of budget wine, and an undersupply of premium wine are just some of the problems besetting the industry.

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